Markets | How we work | About us

We're familiar with global markets

Markets are like companies: they have a great deal in common, but still retain their individuality. Many different tasks and challenges arise depending on the market's degree of maturity. But mentality, culture and language of the location also shape the consulting process. For our worldwide clients, we carefully put together local teams of experts who are thoroughly familiar with the region in which they work. For each region to benefit from the experience of other markets, we attach particular importance to international exchanges. Excellent advice does not stop at national borders.

North America South America Western Europe Eastern Europe Africa Middle East Asia

North America

The United States: Home country of management consulting

The largest economy in the world significantly shapes global business. Many new industries, such as biotechnology or IT, have begun their success stories here. In many traditional industries, the US is the technology and market leader. For our industry, the US is a large but demanding market. Due to restrictive US regulations for companies owned by banks – Deutsche Bank had a large stake in Roland Berger from 1987 to 1998 – we were not able to operate in the States until the late nineties. However, we now consult many companies in the US very successfully, in particular in the automotive, investment and consumer goods sectors. Roland Berger is one of the few consulting firms from "Old Europe" that has found a place in the United States.

South America

South America: Emerging strong from the crisis

Following the economic crises in the late nineties, South America is growing once again. The worldwide boom in commodities, structural reforms and privatization has contributed to the recovery. Companies in the agricultural sector and producers of raw materials are of great importance for the economy, and many multinational companies are active in the region. Brazil is one of the largest consulting markets in South America. Founded in 1976, the office in Sao Paulo was one of our first outside of Germany. For each company, we design tailor-made concepts. To achieve this, we provide our international and local experience, our strategic know-how and our in-depth management expertise.

Western Europe

Western Europe: Our home market

The EU is the largest economic area in the world and our home market. More than half the world's largest companies are headquartered in Europe. Europe is a leader in many research and development-intensive industries, such as automotive, chemicals and telecommunications. Roland Berger has its roots here. From the very beginning, we have worked in many different markets, cultures and languages – across all industries and business areas. The diverse backgrounds of our employees, their different mentalities and ways of thinking, ensure our clients' success in global competition – and our own.

Eastern Europe

Eastern Europe: Go East!

Eastern Europe is and will remain a dynamic market. Economic growth continues unabated, the support of the EU is proving effective, and private consumption is increasing. For Roland Berger, Eastern Europe is one of the main fronts for its international development. Since the late eighties, we've assisted our clients in these constantly transforming markets. Whether it's restructuring, privatization, change management, knowledge transfer or marketing – we know how to combine the expertise and experience from the established Western European markets with the dynamics of Eastern Europe.

Africa

Africa: Uncharted territory

Many parts of the continent are still economically in their infancy, but at the same time full of growth potential. There are strategic tasks here in almost all areas, but particularly in the public sector, administration, infrastructure improvement and setting up a modern banking and finance system. The better these problems are solved, the better the prospects for the people. Along with government projects, Roland Berger assists many companies all over the continent. A particular focus is the financial sector with a variety of leading African and international banks.

Middle East

The Middle East: Open for business

Roland Berger has been active in the Middle East since the late nineties. The region is in the midst of economic transformation: away from a focus on oil to new industries such as financial services, telecommunications and tourism. We assist companies and institutions that want to tap the enormous potential for development of the Gulf States. If your goal is to be successful in these markets, Roland Berger can show you how.

Asia

Asia: The opportunities behind the hype

Strong economic growth, high investment, huge demand, good prospects – the image of Asia, in particular of China, portrayed in the media is essentially true. But not for every company, not for every investment, not for all hopes. To be successful in China or the "Asian Tigers", you need to be able to respond to the realities. In this respect, the Asian market is no different from Europe. We know the Asian market. We separate the realistic prospects from general hype. We identify opportunities and risks, creating a solid foundation for successful entrepreneurship.