GOOD ADVICE FOR GOOD CAUSES
Whether it's hope for Detroit, culture in St. Petersburg, aid to refugees in Portugal or promotion of young talent all over the world: there are all kinds of initiatives we assist in pro bono with our know-how and commitment. In deciding what we devote our time and effort to, we need to be convinced that the venture does some real good, as in these three examples.
UNHCR-Network
HELPIN
UNHCR-NETWORK HELPIN
The Portuguese company network HELPIN has committed itself to assisting the United Nations High Commissioner for Refugees (UNHCR) with a comprehensive fundraising program. Their ambitious goal was to collect two million US dollars from the general public, companies and other local organizations. HELPIN is the first partnership of its kind where foundations, companies and their customers and employees are all linked in an effort to help refugees. Roland Berger Portugal supported HELPIN at the beginning with strategic positioning of the network and developing a marketing plan. Today, our consultants assist in optimizing the administration and implementing planned actions.
Focus: HOPE
Focus: HOPE
''Focus: HOPE" is a human rights organization in Detroit – once the stronghold of the American automotive dream, now one of the poorest cities in the United States. Focus: HOPE is committed to fighting poverty and racism. It offers food assistance programs for mothers, children and seniors, operates a nursery, conducts IT and technical education and supports local arts projects. For many years now, the Roland Berger office in Detroit has been supporting Focus: HOPE with several pro bono projects. A team of consultants, for example, worked out a strategic plan to ensure the success of the non-profit organization for the next 40 years.
State Russian
Museum
State Russian Museum
The State Russian Museum in St. Petersburg is, without doubt, one of the four most important museums in the country. However, it is still more of an insider tip than a public magnet – especially for visitors from abroad. But only a well-frequented museum can survive in the long run and contribute to the preservation of culture and history. To strengthen the brand of the museum and increase visitor numbers, Roland Berger conducted a pro bono project to develop a customized marketing and branding concept. Using a specially developed tool for this task – an "Art Profiler", which polled 1,200 volunteers from 22 countries – our experts were able to precisely describe the audience expectations of the museum. Based on this, a pioneering strategy was developed that is now being implemented by the museum.
